Livres Lire Emarketing Excellence: Planning and Optimizing your Digital Marketing – friendship–circle.co.uk
StrategyChapter 3 E Models I found this chapter especially fascinating "it starts with an overview of the various types of revenue models then dives into revenue models exclusive to the "starts with an overview of the various types of revenue models then dives into revenue models exclusive to the economy again really helpful if you are trying to figure out what ind of online presence would be most beneficial to your organization Hint the answer is not just put a shopping cart on your website there are so many ways to drive revenue if that s your goal This chapter goes beyond defining revenue generating models it describes numerous other models to help achieve your goals such as generating awareness building a brand and creating stickiness It also delves into how to track your customers so you can evaluate the effectiveness of your strategyChapter 4 E Customers again another excellent chapter Consumers are nowledgeable demanding and less forgiving of poor product uality and service Adding to this is the speed at which information travels and you can easily understand how one misstep can spell disaster This chapter covers in excellent detail what motivates a consumer to shop online how they acuire and process information the impact of social communities such as reviews like this one and what consumer loyalty looks like in this new world One particular section I found fascinating was on how consumers process information The authors show how a consumer views a website and how to analyze what information gets through and what doesn t After reading this you ll definitely understand what works and what doesn t on your website you will also be able to better evaluate your online advertising strategy hint get rid of the banner adsChapter 5 Social Media Marketing by far one of the best treatises on the subject You will see the whole social media marketplace in a new light and it s #so so much than FaceBook and Google search The authors do an #so much than FaceBook and Google search The authors do an job of categorizing the different types of social media platforms and the categories of users within a given platform One of the ey goals of any marketing plan is to get to your target customer as uickly and efficiently as possible and given the plethora of social media activities this chapter will help you hone in on that which will help you accomplish your goals and objectives There are excellent sections on content and social media optimization Among the many invaluable topics in this chapter two are noteworthy for providing proactive food for thought the section on governance and setting policy and managing your online reputation So often organizations put a shingle out on the Internet are then blindsided by rants and haters and worse uickly find their brand severely tarnishedChapter 6 Site Design too often a site will be flashy without substance or littered with so much information the consumer has no idea where to go to get information they are looking for and leave in total frustration healthcaregov I talkin about you This chapter goes into plenty of detail to help you plan your website so your customer has a positive experience If you are working with a website design firm this will really help you get something with serious bang for your buck instead of just a pretty picture The authors Of new e models and e tools This new edition seamlessly integrates social media technology like Facebook check in social networking tablets and mobile applications into the mix demonstrating how these new ways to reach customers can be integrated into your marketing plans It also includes brand new sections on online marketing legislation and R codes plus an expanded section on Learly explain how to factor in the various "goals and objectives of your e marketing plan "and objectives of your e marketing plan taking into consideration your target audienceChapter 7 Traffic Building just because you build it doesn t mean they will come This chapter dives deep into how to get your target market to your website by understanding and using analytics search engine optimization meta data pay per click online advertising email and viral marketing and online PR and partnerships There is also a good section on affiliate marketingChapter 8 e CRM another excellent chapter this one details customer relationship management If you want a hint into the big database marketing #ACTIVITIES THIS CHAPTER WILL ENLIGHTEN YOU #this chapter will enlighten you importantly how to collect it manage it and use it I really appreciated the authors information on topics that will help develop best practices Everyone says his or her customer is important but so few realize how simple things such as responding to an email inuiry can reinforce or destroy that notion While this chapter doesn t provide any overview of the various types of CRM applications it will definitely help with defining the process and handling of your customer from their first interaction and beyondChapter 9 Managing Digital Marketing this chapter covers how to integrate your e marketing strategy with the rest of your organization a bit of marrying the old and new This chapter also covers how to find evaluate and work with an outside agency to handle your online marketing activities think Mad Men for the new age A noteworthy mention is the section on security and protecting your customers and the dataChapter 10 E Planning this gets the pedal to the metal by pulling all the information that by now will have your head spinning and figuring out how to put into a manageable plan that doesn t break the bank and most importantly how to evaluate the effectiveness of your planFinal note on this book while the concepts may be new to many this book is easy to read and understand The authors have done a superb job of demystifying e marketing This is destined to be a classic and one will stay on the shelf This is a hard book to review and truthfully if I wasn t forced to review it for Vine I probably wouldn tb Very good informative read I bought this book for a friend and the writing at the bottom was written for Pakistan and India ONLYI am from the Caribbean Why was this the case and what is the difference from one that is bought for say an American or European audience Great textbook This book is written for people who are involved in marketing information management web master and MBA students specializing in marketing and business This book is written in textbook form where each chapter has an overview details summary further reading and self test uestionsEvery chapter in the book whether it is covering the 7Ps of marketing and the new 8th P I m taking a Prof Diploma in Digital Marketing and this is the suggested reading material It s a very well written book Explaining digital marketing in a way that even first time marketeers can understand I love this book by Dave Chaffey It explains in a clear structured way how to do online marketing today. Mail marketing the most commonly used e marketing tool Offering a highly structured and accessible guide to a critical and far reaching subject Emarketing Excellence4e provides a vital reference point for all students of business or marketing and marketers and e marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e marketi. .
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Great Deal Poorly written self promotional verbose white paper with #The Explicit Aim Of Generating Business For The Authors It #explicit aim of generating business for the authors It also apparent that the authors of this book believe digital marketing to be the evolution of brand management While there are components of brand and brand management in digital marketing it is only one component If you re interested in branding money and time is better spent reading Strategic Brand Management by KellerPublication of this book has severely discredited Routledge in my mind and I will look to books published by other companies in the future HOW ANYTHING CAN GO TO MARKET RIDDLED WITH TYPOS anything can go to market riddled with typos errors and formatting errors is beyond incompetent Oh did I mention the book which is marketed to American graduate schools is written in the ueen s English Unbelievable Currently a first year Digital Marketing student This book has very easy language and it s nice to read as it contains many case studies which allow the theory to fit to real life examples Great help in completing the CIM certificate in marketing Detailed and easily understood Most of the info in this book is 1 2 years out of date I can t believe people use this as a textbook Having read numerous books on marketing and with a degree to back it up this book stands out as the best I ve read on Internet marketing It is authoritative comprehensive thorough easy to read and well rounded If you are trying to put together a comprehensive and manageable Internet marketing strategy or have one that s not doing you much good get this book read it and go do itE Marketing Excellence is very much a textbook and while the authors note the book
Is Designed For Studentsdesigned for students marketing and marketing professionals you can learn a lot from this book even if you aren t the target audience for this book The authors provide a structured framework to help you start your initial planning and analysis to really help you think in detail about what you are trying to accomplish then provide tons of information on how to get there There are plenty of explanations web based resources and examples throughout the book to illustrate the concepts The authors really achieved that elusive balance of making the material accessible for the novice but with plenty of depth for the professional The fact is that consumer behavior has changed considerably consumers do research comparison shopping and sharing about their purchases This book will definitely help you develop your strategy to tap into thatOverview by ChapterChapter 1 Introduction to e marketing after an overview of the Internet economy the authors waste no time getting into the meat of it with starting utilizing their SOSTAC method for starting your research planning and analysis which will be essential for developing your e marketing planChapter 2 Remix if you are familiar with the old stand by 4P s of marketing product price place and promotion you ll really appreciate how the authors incorporate this and augment it for the Internet economy This chapter goes an important step beyond the definitions and demonstrates how the impact on consumers and how to consider this as you think about your e marketing. Now in its fourth edition the hugely successful Emarketing Excellence is fully updated; eeping you in line with the changes in this dynamic and exciting field and helping you create effective and up to date customer centric e marketing plans A practical guide to creating and executing e marketing plans it combines established approaches to marketing planning with the creative use. ,